Newsletter
Semiological studies to
Decode the signs projected by brands in all aspects of their communication, whether verbal, graphic or sound (images, advertising, packaging, products, etc.).
The analysis of these signs enables us to focus on and understand the global meaning conveyed by the discourse of the transmitter (through the various messages) and specifically to revise the inferred or hidden meanings as well as the values, the imaginary or symbolic domains linked to this discourse.
Semiotic analysis also enables us to pick up on the codes of expression used in the different sectors of activity, to identify those which work and those to be avoided; to pick up on related competitor discourse, the legitimate territories, the territories that are already in use and those that are still available to the brand.
Réalisé par Agence Web Conseil
L’Institut des Mamans – 2 rue Balny d’Avricourt 75017 Paris – Tel +33 (0)1 40 53 09 10