Institut des Mamans The European Marketing research agency specialized in mothers

Quantitative ad hoc studies to

Measure, evaluate, quantify data, provide responses to your questions in figures :

 

  • Mix marketing: tests and optimisation of concepts, packs, services, etc.
  • Positioning: behavioural, habit and attitude studies, etc.
  • Communication: pre-tests and post-tests for campaigns
  • Internet: optimisation of sites (offer of products, services, efficient design, etc.), building brand loyalty, audience qualification, newsletters...
  • ...

 

Examples of methodology :

 

  • Self-administered questionnaires
  • Product tests in the home
  • Checkout questionnaires
  • Implementation of barometers
  • Tracking tools
  • ...

 

See the qualitative studies

See the semiological studies

Réalisé par Agence Web Conseil

L’Institut des Mamans – 2 rue Balny d’Avricourt 75017 Paris – Tel +33 (0)1 40 53 09 10

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