Institut des Mamans The European Marketing research agency specialized in mothers

Qualitative studies to

Provide an exact, rich and in-depth response to your questions using methodologies linked to the social sciences (social psychology, cognitive psychology, semiology, etc.) and making good use of new technologies.

 

For objectives such as :

 

  • Decoding the expectations of the target, the obstacles and the reasons to buy
  • Understanding the habits and attitudes of the target, the gestures produced, etc.
  • Understanding behaviour, family constellations and consumption habits
  • Drawing up brand assessments: positioning, values, territory, styles, etc.
  • Testing names, logos, mock-ups, graphic charts, advertisements, etc.
  • Testing communication in itself and in comparison with the competition
  • Researching consumer insights, creating new products
  • Testing concepts produced
  • ...

 

Understanding the mechanisms of behaviour/perception of your target to make use of operational triggers.

 

Example of methodology :

 

  • Classic group meetings, either rational or exploratory, including workshops and projective exercises
  • E-focus, on-line group meetings
  • Individual face-to-face, telephone or on-line interviews
  • Shopper studies
  • Studies on mothers, children or families
  • Specific confidential forums
  • Filmed in situ ethnological studies
  • Creativity seminars, problem-solving meetings
  • Field observations (point of sale, at home, etc.)
  • ...

 

See the semiological studies

See the quantitative studies

Réalisé par Agence Web Conseil

L’Institut des Mamans – 2 rue Balny d’Avricourt 75017 Paris – Tel +33 (0)1 40 53 09 10

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