Qual Quant Omnibus MOM© – 3 July – ‘Baby’ Target

Planned PR exercise, event ? News, recent developments for your brand ? Price, range, design or pack change ? CRM action, promotion, communication review ? …

Get help to drive your projects with our quick and cost-effective omnibus survey on a rare target, mothers with babies 0-3 yo,  !

  • Key performance figures, quantified and strong results through our quantitative omnibus MOM© ‘My Omnibus for Mums, available in 5 European countries.

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Target, Methodology
Robust and representative sample of 1 500 mothers of babies, 300 mothers of 0 to 35 months old children in each 5 countries: France – Germany – Italy – Spain – UK (choice possible), surveyed online. A high quality of data is ensured, respondents being selected from high-quality preferred partners through our Mother Expert Network and IDM’s leading proprietary Access Panel in France.

Planning, budget and deliverables
Go (on your questionnaire): 27 June - Fieldwork start: 3 July – Results: 21 July.
Pack ‘3 countries’ from 350€ HT per question / country, if same question in the 3 countries, 450€ HT if different – Pack ‘5 countries’ from 300€ HT per question / country, if same question in the 5 countries, 350€ HT if different. PowerPoint report, presentation of the results (in situ or phone call)

  • Insights, feed-back results through our qualitative omnibus QualMOM© ‘My Omnibus for Mums, available in France.

2014-03-28 logo QualMOM

Target, Methodology
Online community of fifteen mothers of babies, 0 to 35 months old children, gathered for 7 to 9 days
- depending on the number of subscribers and the kind of issue, topic – A mix of profiles (children’s age, new or experienced mom) and a high quality of data is ensured, respondents being selected through our IDM’s leading proprietary Access Panel in France.

Planning, budget and deliverables
Launch of our QualMOM© communauty on 3 July. Results at D+7.
PowerPoint report with highlights findings and key lessons, verbatims book presentation of the results (in situ or phone call). From 2 100€ HT – 24h dedicated to your topic on the platform –

Tell us your specific needs, we will be happy to help you put together your project.