Category Archive for "Press release"

bright portrait of adorable sleeping baby

Kids Sleep: A Practical Guide – LCI 30-09

2 October 2017

Problems of falling asleep, nocturnal awakenings, terrors of the evening, thirst, cuddles … The sleep of our children is regularly…

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Related connected objects to Watch Baby – objetconnecte 16/09/17

20 September 2017

How do you make sure your baby is ok when you’re not close to him? Connected objects make the task…

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Most of parents are in favor of paying the birth bonus during pregnancy

1 September 2017

According to the FJP, a recent study, extracted from the IDM-FJP barometer, shows the impact of the methods of payment…

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Michel Moggio interview, FJP, ActuBaby 21/08/2017

28 August 2017

  Michel Moggio – Managing Director of the French Federation of Industries Jouet Puériculture – answers to Actubaby about the…

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moms’ drivers of choice for toys

19 July 2017
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Specialised stores for babies

4 July 2017
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Digital reshuffles the cards of the second hand market, Les Echos, 31/03/17

5 April 2017

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How to communicate with the families?

27 March 2017

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Key datas for the toys market

8 March 2017

  To read more

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Favorite baby childcare brands – 2016 IDM Barometer

26 February 2017
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Favorite mums’ brands in infant nutrition – IDM Barometer 2016

5 January 2017
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Insights young parents and parents to be with 9 Months Community©

15 December 2016

Deeply immerse into the daily lives of the mums to be and young parents Follow and understand all the shifts…

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IDM proposes a new survey focused on food health for pregnant women and babies 0-2 yo, a 360° approach targeted parents and health professionals

16 October 2016

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GMC Media strengthens its parenthood expertise with IDM and the Magicmaman barometer

3 October 2016
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New Mums’ Barometer GMC and IDM

4 July 2016

Key datas and findings about the pregnant women and mums with babies target group in 2016 1st wave’s results available,…

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IDM and the Marie Claire Group associate

23 June 2016

A new step for the IDM ! The IDM and Marie Claire Group join forces in deploying their parental strategy…

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IDM joins ESOMAR World association for market, social and opinion research

5 June 2016
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IDM international qual quant omnibus MOM© 15/07 – Parents with kids 3-12 yo

21 August 2015

   IDM’s online MOM© omnibus gives you fast access to what parents are thinking on a whole range of issues…

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IDM keynote at FJP / BABYCOOL event : Cool parents and connected babies, Childcare and the digital revolution!

21 August 2015

A round table organized by our partner FJP at BABYCOOL trade show : Monday 31 August 2015 from 2:00 pm to…

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IDM international omnibus MOM© - Parents target

IDM international qual quant omnibus MOM© 22/04 – Parents with babies 0-3 yo

17 March 2015

IDM’s online MOM© omnibus gives you fast access to what parents are thinking on a whole range of issues and…

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9 months community IDM

6 months to get insights for a key target group : Parent-to-be and parents of young children

6 February 2015

9 Months Community© : 1st qual online community dedicated to the parents-to-be and parents of babies, in immersion and mobilty….

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INSTITUT DES MAMANS-SOON SOON SOON Conference 12/02/15 : Boost your innovations for babies products !

6 February 2015
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IDM quant omnibus MOM© 15/01 – Kids target 2 700 European parents with 3-12 yo

19 December 2014

Planned PR exercise, event ? News, recent developments for your brand ? Price, range, design or pack change ? CRM…

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BabySoon© Best of Innovations ‘baby’ – Partnership IDM and Soon Soon Soon

15 December 2014

1st Soonoshot launched with our partner Soon Soon Soon : 50 best innovations focused on maternity, baby. Innovations detected all…

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Next quant omnibus MOM© – 15/12 – Parents and Kids target – 1 800 European parents with kids 6-12 yo

14 November 2014

Planned PR exercise, event ? News, recent developments for your brand ? Price, range, design or pack change ? CRM…

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Soonoshot launched in the Soon Soon Soon- IDM Institut des Mamans partnership : The 50 best innovations around maternity

10 November 2014

En Janvier prochain, retrouvez le 1er Soonoshot lancé en partenariat par Soon Soon Soon et l’Institut des Mamans : Les…

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Exclusive figures and findings from our 1st Barometer survey on ‘Relationship between Brands and Parents’

Exclusive figures and findings from our 1st Barometer survey on ‘Relationship between Brands and Parents’ to find out all you…

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Marketing With Mums event and conference is the must for all the ‘family friendly’ brands !

19 September 2014

Quand parents et marques se rencontrent : Comment tisser du lien grâce aux nouveaux outils connectés et digitaux ? 7…

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The 1st qualitative community dedicated to mums to be … followed for 9 months !

11 September 2014

Why a « 9 months community » ? Because communities broaden the scope of new research possibilities Because the pregnancy…

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IDM and Biofortis sign a strategic partnership on sensory and consumer researches

11 September 2014

IDM, a specialist in marketing research conducted with families, mothers and children, and BIOFORTIS (formerly Adriant), an expert in sensory…

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