Institut des Mamans The European Marketing research agency specialized in mothers

Why L’Institut des Mamans ?

 

  • Becoming a mother turns a woman’s life upside down. 


It changes her habits of consumption, her behaviour, her state of mind, her priorities and often also her income and her expenditure.
=> The status of mother is an essential factor, enabling numerous aspects of behaviour to be understood and anticipated.

 

  • The mother: the main shopper in the family.


Mothers are the decisive target within households: they have a greater social and economic role and they influence the behaviour of the family.
These are the reasons why L’Institut des Mamans has chosen to specialise in this strategic target of mothers and their children.

 

What we do : 

 

    Observation of the target of mothers and children: qualitative, quantitative and ethnological studies, etc.

 

    Analysis of the behaviour and attitudes of the target of mothers and children and anticipation of their needs.

 

    Advice and support to our clients in drawing up and implementing their marketing strategies, communication, partnerships, etc.

 

   

Réalisé par Agence Web Conseil

L’Institut des Mamans – 2 rue Balny d’Avricourt 75017 Paris – Tel +33 (0)1 40 53 09 10

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