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Latest testimonials from our clients, our best ambassadors

More than 10 years that we have worked with IDM, one of our regular partners. We particularly appreciate its fiability and expertise focused on the mothers & kids targets. We like to try out the IDM’s new methodologies, in particular I shall mention ID Crea© : an innovative approach to ‘visit’ the consumer at home and make him react ’in live’ on a given issue. Beyond the reliability and the innovative of this process, part of IDM’s DNA, we also appreciate a lot they are proactive, bring in new ideas and shake up conventional thinking ! It’s a real source of value creation mainly at the workshop when delivering results, findings and recommendations.
Justine BERCHON, , Marketing survey manager - Allègre Puériculture
I appreciated IDM’s specific approach that has helped Bledina deepen its knowledge and refine its target audiences. Particularly on the issues of social networks and digital, through the quality of analysis, the relevance of the recommendations and the close support given by the team.
Charles Jaunez, , Media & Social Media Manager - Danone Baby Nutrition / Blédina
We have frequently questioned and worked together with IDM for both qual and quant research. Its expertise focused on the families target group is particularly important for our brand. Good understanding of the issues, sharpness in its analysis and conclusions … and dynamic, responsive and friendly teams. We now have loyal partners !
Vincent LEGOUPIL, , Directeur Marketing - VTech Electronics

Food

Alimentation

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Our areas of expertise cover infant milk and food (diversification), junior food, products available in supermarkets and hypermarkets, or in pharmacies.

A few examples of studies we have carried out in this field:

Packaging tests, incentive tests, market potential studies, CRM tools tests, creative groups …

Distribution

IDM - Nos références - Distribution

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We work in supermarkets and hypermarkets, specialist stores, mail order and e-commerce sites. We carry out regular projects involving pharmacy channel.

A few examples of studies we have carried out in this field:

Exploratory studies on products or services (loyalty clubs and cards), awareness studies,…

Hygiene, care

IDM - Nos références - Hygiène, soin

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We are involved in food brands (hypermarkets, supermarkets …), private labels, mail order brands, pharmacy brands for specific segments: care and hygiene of baby / child / woman.

A few examples of studies we have carried out in this field:

Image assessment, U&A, communications post-test, name test, print test, logo test, range repositioning test, …

Games, toys

IDM - Nos références - Jeux, jouets

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We do projects for infants’, preschool and kids’ brands.

A few examples of studies we have carried out in this field:

Advertising test, Image assessment, satisfaction barometer,…

Medias - Internet

IDM - Nos références - Medias, internet

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We are active in the press (magazines and guides), third party inserts (gift boxes and bags) and the internet (sites, CRM : loyalty programmes, mass mailing and newsletters).

A few examples of studies we have carried out in this field:

Babymetry (quant study, single source, media performance from birth), Readership study,…

Childcare, equipment

IDM - Références - Puériculture équipement

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We have vast experience in the market of small childcare products (milk feeding accessories, bottles, baby-phone…) and large childcare products (highchairs, pushchairs, car seats …) for supermarkets, specialist stores, pharmacies and e-commerce brands.

A few examples of studies we have carried out in this field:

Usage test, Innovative concepts test, Workshops, Insight research, Shopper study, Website optimisation test, Study of behaviour at point of sale, Brand equities…

Textile, fashion, lingerie

IDM - Nos références - Textile - Mode

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We cover the market of baby clothes, children and teenage fashion, and maternity clothes and lingerie.

A few examples of studies we have carried out in this field:

Internet and textile Barometers (quant studies), image and awareness studies, …

Health, medical

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We are involved in the infant vaccination field.

A few examples of studies we have carried out in this field:

Vaccination coverage, at home usage test …