IDM quant omnibus MOM© 15/01 – Kids target 2 700 European parents with 3-12 yo

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Planned PR exercise, event ? News, recent developments for your brand ? Price, range, design or pack change ? CRM action, promotion, communication review ? …

Get help to drive your projects with performance figures, quantified and strong results through our quick and cost-effective quantitative omnibus survey MOM© ‘My Omnibus for Mums’
5 European countries, on a main target: parents of kids 3-12 yo.

  • Target, Methodology

Robust and representative sample of 2 700 parents of kids, 540 in each 5 countries: France – Germany – Italy – Spain – UK (choice possible), surveyed online. A high quality of data is ensured, respondents being selected from high-quality preferred partners through our Mother Expert Network and IDM’s leading proprietary Access Panel in France.

  • Planning, Budget and Deliverables 

Fieldwork start: 15 January – Results: 4 February.
Pack ‘3 countries’ from 410€ HT per question / per country, if same question in the 3 countries, 525€ HT if different – Pack ‘5 countries’ from 350€ HT per question / per country, if same question in the 5 countries, 410€ HT if different.
PowerPoint report, presentation of the results (in situ or phone call).

Tell us your specific needs, we will be happy to help you put together your project.