Next omnibus survey MOM© 02/13 – 1 500 European mothers with babies 0-3 yo Next omnibus survey MOM© 02/13 – 1 500 European mothers with babies 0-3 yo

You need fast answers to key questions for your brands, your launches without having a lot of budget? Ask your questions in our European MOM© (My Omnibus for Mums), an omnibus of 1 500 mothers of babies and you will obtain answers to your questions as varied as:

  • Brand awareness, penetration, image  (globally, and/or per channel …)
  • Market potential, Market trends
  • New product, range, service potential
  • Concept testing, pack testing
  • Price testing
  • Impact of communication
  • Behaviours & consumption habits
  • Target profiling

Target, Countries
A representative sample of 300 mothers of 0 to 35 months old children in 5 countries (selection possible): France – Germany – Italy – Spain – UK

The survey will be administered online. A high quality of data is ensured, respondents being selected from high-quality preferred partners through our European Mother Network and IDM’s leading proprietary Access Panel in France.

Planning
Final go on questionnaire: February 7
Fieldwork starts: February 13
Results available: March 3

Budget
Pack ‘3 countries’ from 350€ HT per question / per country, if same question in the 3 countries, 450€ HT if different.
Pack ‘5 countries’ from 300€ HT per question / per country, if same question in the 5 countries, 350€ HT if different.
Discounts available for annual subscription.

Deliverables
PowerPoint report (including main findings and actionable recommendations)
Presentation of the results (in situ or phone call)

Needs for a different target group: mothers, parents, kids …, in other world regions ? Tell us your specific needs and we will be happy to help you put together your project.