L’IDM lance son 1er omnibus MOM© international auprès des parents de 6-12 ansIDM launches its first international omnibus MOM© targeted to parents with children aged 6-12 yo

IDM is expanding its European MOM offer among a new target :
PARENTS of KIDS aged 6-12 yo where both Mums & Dads will be interviewed

You need fast answers to key questions without having a lot of budget ?

Ask your questions in our European MOM © (My Omnibus for Mums), an omnibus of
1 800 PARENTS of KIDS and you will obtain fast answers to questions as varied as:

  • Brand awareness, penetration, image  (globally and / or per channel)
  • Market potential, Market trends
  • New product, range, service potential
  • Concept testing, pack testing
  • Price testing
  • Impact of communication
  • Behaviours & consumption habits
  • Target profiling

Which countries ? Which samples ?
representative sample of 360 PARENTS of KIDS aged 6 to 12 years old in the following countries (selection of countries possible): GERMANY, UK, FRANCE, ITALY, SPAIN

French opportunity : Ask your questions not only among the Parents target, but also among the Kids one.

The survey will be administered online. A high quality of data is ensured, respondents being selected from high-quality preferred partners (European Mother Network) and IDM’s leading proprietary Access Panel in France.

What schedule ?
Final go on questionnaire December 10th
Fieldwork starts on December 16th
Results available as of January 8th

Our price options for Parents interview
France only : 
550€ HT per question.
Pack ‘3 countries’ : from 350€ HT per question / per country if same question in the 3 countries, 450€ HT if different.
Pack ‘5 countries’ : 
from 300€ HT per question / per country if same question in the 5 countries, 400€ HT if different.

Price option for Parents + Kids’ interview (Offer available in France only)
Pack ‘Parent + Kid’: 
800€ HT per question

Our deliverables
PowerPoint report (including main findings and actionable recommendation)
Presentation of the results (in situ or phone call)
On request: Cross-tabulation report on a set of 10 demographics criteria (Excel)

Please contact us, we will be happy to help you put together your project.

‘My Omnibus for Mums’ MOM is running regularly throughout the year; we’ll keep you updated of coming waves!
You have questions related to a different target group? Needs in other countries? Tell us your specific needs and we will look for the opportunity to syndicate fieldwork.

IDM is expanding its European MOM offer among a new target :
PARENTS of KIDS aged 6-12 yo where both Mums & Dads will be interviewed

You need fast answers to key questions without having a lot of budget ?

Ask your questions in our European MOM © (My Omnibus for Mums), an omnibus of
1 800 PARENTS of KIDS and you will obtain fast answers to questions as varied as:

  • Brand awareness, penetration, image  (globally and / or per channel)
  • Market potential, Market trends
  • New product, range, service potential
  • Concept testing, pack testing
  • Price testing
  • Impact of communication
  • Behaviours & consumption habits
  • Target profiling

Which countries ? Which samples ?
representative sample of 360 PARENTS of KIDS aged 6 to 12 years old in the following countries (selection of countries possible): GERMANY, UK, FRANCE, ITALY, SPAIN

French opportunity : Ask your questions not only among the Parents target, but also among the Kids one.

The survey will be administered online. A high quality of data is ensured, respondents being selected from high-quality preferred partners (European Mother Network) and IDM’s leading proprietary Access Panel in France.

What schedule ?
Final go on questionnaire December 10th
Fieldwork starts on December 16th
Results available as of January 8th

Our price options for Parents interview
France only : 
550€ HT per question.
Pack ‘3 countries’ : from 350€ HT per question / per country if same question in the 3 countries, 450€ HT if different.
Pack ‘5 countries’ : 
from 300€ HT per question / per country if same question in the 5 countries, 400€ HT if different.

Price option for Parents + Kids’ interview (Offer available in France only)
Pack ‘Parent + Kid’: 
800€ HT per question

Our deliverables
PowerPoint report (including main findings and actionable recommendation)
Presentation of the results (in situ or phone call)
On request: Cross-tabulation report on a set of 10 demographics criteria (Excel)

Please contact us, we will be happy to help you put together your project.

‘My Omnibus for Mums’ MOM is running regularly throughout the year; we’ll keep you updated of coming waves!
You have questions related to a different target group? Needs in other countries? Tell us your specific needs and we will look for the opportunity to syndicate fieldwork.