International omnibus MOM© 19/02 – Baby target – Parents with 0-3 yo

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Planned PR exercise, event ? News, recent developments for your brand ? Price, range, design or pack change ? CRM action, promotion, communication review ?…

Get help to drive your projects with our quick and cost-effective ‘My Omnibus for Mums’ surveys on a rare target : Parents with babies 0-3 yo



  1. Key performance figures, quantified and strong results through our quantitative omnibus MOM©

Robust and representative sample of 300 mothers (and fathers) of 0 to 35 months old babies surveyed online.
Fieldwork start: 19 February. Results from 16 March.
From 350€ HT per question / per country. PowerPoint English report, presentation of the results (in situ or phone call).

  1. Insights, feed-back results through our qualitative omnibus QualMOM©

Online community of fifteen mothers of babies, 0 to 35 months old children, gathered for 7 to 9 days - depending on the number of subscribers and the kind of issue, topic – A mix of profiles (children’s age, new or experienced mom) is ensured.
Launch of our QualMOM© community on 19 February. Results from D+7.

From 2 100€ HT / per country - 24h dedicated to your topic on the platform. PowerPoint English report with highlights findings and key lessons, verbatims book,  presentation of the results (in situ or phone call).

For both MOM©, choice among these countries : Europe – Germany – Italy – Spain – UK – France, Pacific Asia – China, South Korea, North America – USA -, Russia, Latin America – Brazil, Mexico –
Quality of data ensured, respondents being selected from high-quality preferred partners through our Mother Expert Network and IDM’s leading proprietary Access Panel in France.

Tell us your specific needs, we will be happy to help you put together your project.