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Food
Actions fields
Our areas of expertise cover infant milk and food (diversification), junior food, products available in supermarkets and hypermarkets, or in pharmacies.
A few examples of studies we have carried out in this field:
Packaging tests, incentive tests, market potential studies, CRM tools tests, creative groups …
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Distribution
Actions fields
We work in supermarkets and hypermarkets, specialist stores, mail order and e-commerce sites. We carry out regular projects involving pharmacy channel.
A few examples of studies we have carried out in this field:
Exploratory studies on products or services (loyalty clubs and cards), awareness studies,…
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Hygiene, Care
Actions fields
We are involved in food brands (hypermarkets, supermarkets …), private labels, mail order brands, pharmacy brands for specific segments: care and hygiene of baby / child / woman.
A few examples of studies we have carried out in this field:
Image assessment, U&A, communications post-test, name test, print test, logo test, range repositioning test, …
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Institutional and internal studies
Actions fields
We use our expertise, on a regular basis, in professional seminars or conferences: Federations, Professional fairs, Communications agencies, for which we run internal studies.
A few examples of studies we have carried out in this field:
Consumption typologies, ”thematic” studies carried out on large samples: ”Grow well: mums’ view”, ”Game, toy: who decides?” , ”What matters to mothers ?” …, semio studies, …
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Games, Toys
Actions fields
We do projects for infants’, preschool and kids’ brands.
A few examples of studies we have carried out in this field:
Advertising test, Image assessment, satisfaction barometer,…
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Medias, internet
Actions fields
We are active in the press (magazines and guides), third party inserts (gift boxes and bags) and the internet (sites, CRM : loyalty programmes, mass mailing and newsletters).
A few examples of studies we have carried out in this field:
Babymetry (quant study, single source, media performance from birth), Readership study,…
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Childcare, Equipment
Actions fields
We have vast experience in the market of small childcare products (milk feeding accessories, bottles, baby-phone…) and large childcare products (highchairs, pushchairs, car seats …) for supermarkets, specialist stores, pharmacies and e-commerce brands.
A few examples of studies we have carried out in this field:
Usage test, Innovative concepts test, Workshops, Insight research, Shopper study, Website optimisation test, Study of behaviour at point of sale, Brand equities…
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Textile, fashion, lingerie
Actions fields
We cover the market of baby clothes, children and teenage fashion, and maternity clothes and lingerie.
A few examples of studies we have carried out in this field:
Internet and textile Barometers (quant studies), image and awareness studies, …
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Health, medical
Actions fields
We are involved in the infant vaccination field.
A few examples of studies we have carried out in this field:
Vaccination coverage, at home usage test …
