Your questions
Our answers
Exclusive database and benchmarks
An offer to answer all your questions related to issues on the target
Understand and know
… The target group’s
- State of mind, attitudes, perceptions
- Expectations, motivations, barriers
- Trends, environment
- Influences
- Prescribers
- Retailers
- Media, support
- Web (fixed and mobile) …
Create and improve
… New ideas,
- Concepts,
- Products,
- Services,
- CRM programmes,
- Websites, Fan Pages …
Evaluate, measure, follow
… Your marketing actions,
- Your operations in sales points,
- Your communication, CRM, media actions
- Your Web actions,
- Your consumers, buyers,
- Your prescribers,
- Your internet users …
An experience in the mix-methodology : Qualitative – Quantitative, On line – Off line
Specific areas of expertise : Media, Digital, Children, innovation
Understand and know
Barometers (targets, markets)
Media surveys (Babymetrie©)
Digital surveys (New Mums & Web, Internet for Mums, Facebook for Mums)
Thematic studies
Opinion surveys
Ethnographic observations (home, shopper) …
Create and improve
ID Crea©
Creative workshops
Concept testing
Name, logo testing
Packaging testing
Communication testing …
Evaluate, measure, follow
e-Quizz©
Usage tests
Market tracking
U&A
Image study
Satisfaction study
Awareness study
Effectiveness of contact points : ContactOptimizer©
Impact of Website, Fan Page : WebOptimizer©, FacebookOptimizer© …
Among our most recent data …
Socio-demo
- First time expectant
- 1st, 2nd, 3rd semester pregnancy
- First time mum / already mum
- Child’s age
- Number of children in the household
- Blended / single-parent families
- Location : Region / size of town
- Age
- Status
- Profession
- Education
- Income (monthly net of household)
Socio-cultural
-
Pregnancy
-
Delivery
-
Return from maternity
-
Breast feeding
-
Intention/ practice
-
Duration
-
Decision moment
-
Motivations, barriers
-
End: Reasons for ending
-
Perception
-
Factors, influential people
-
-
Mothering
-
State of mind, spirits, confidence in future
-
Difficulties met
-
Role and education principals
-
Values to pass down
Consumption, buying
- Consumption and buying behaviour in general:
- Fashion, novelty, new consumption trends (organic, ethical, green… products) …
- Brands, private labels
- Labels, nutritional information
- Price: promotions, value prices, discounters
- Crisis
- New baby’s impact on buying, home equipment renewal (dwelling, car, appliances, new IT products…) and on bank /insurance products
- Prescription, child’s opinion by category of products, markets
- Shopping for the child
- Games (including video games), toys
- DVD, CD
- Books, comics, mangas
- School stationery
- High-tech products (MP3, mobile phones …)
- Hygiene, care, cosmetics
- Food
- Confectionery, sweets, chocolate
- Breakfast cereal
- Savoury snacks
- Biscuits, cakes
- Sweet drinks
- Yoghurt, dairy desserts
- Going out
- Clothes, shoes
- Shopping for the family
- Personal purchases for the adults
- Shopping for the child
-
Detailed consumption and buying behaviour for some markets, sectors, key products, i.e.
-
Prompted (top of mind) or assisted awareness
-
Brand penetration, retail chains (purchase, usage)
-
Brands that develop loyalty (purchase, regular use)
-
“Favourite” brands (purchase, frequent use)
-
Equipment ownership rate per household
-
Types, kinds of products
-
Influential criteria, Prescribers (discovery, choice, loyalty)
-
Shopping repertoires, E-commerce
-
Textile, baby and kid fashion
-
Infant milk and cereals, food
-
Children’s food: “home-made”, family meals, breakfast, snacks, healthy diet
-
Hygiene products, care, cosmetics, baby / child
-
Bottles (prenatal and postnatal attitude)
-
Baby-phone (prenatal and postnatal attitude)
-
-
-
Brands and shopping circuits for some markets, sectors, products
-
Attitude switch: buying new products and brands
-
Retail chains, online shops and specialist stores for pregnant women and babies
-
Products for pregnant women
-
Clothes, lingerie
-
Cosmetics
-
Food products and supplements
-
-
Shopping for baby during pregnancy (childcare, furniture / decoration items, baby clothes, toys / stuffed animals, nappies, hygiene products, care, infant milk)
-
Cosmetics for pregnant women
-
Toys, games including video games
-
Small childcare
-
Overall
-
Dummy (pacifier)
-
-
Large childcare (pushchair, car seat …)
-
Furniture, decoration
-
Lifestyles child / family
- Key figures for some topics
- Leisure, Activities, Holidays
- Eat out with the family, restaurant / fast-food
- Child’s free time
- Child’s sports
- Child’s activities
- Cinema, exhibition … with the family
- Family holidays, clubs / hotels with focus on children’s activities
- Pocket money
- Leisure, Activities, Holidays
Information sources, media
- Key figures for some topics
- Information sources during pregnancy (people, media …)
- Detailed results for 5 media, overall and by support: Press and websites for parents, gift boxes and bags (third party inserts), specific guides
- Penetration
- Liking
- Usefulness
- Confidence
- Influence on purchase
Internet (target group’s behaviour and habits)
- In general :
- Websites visited on a regular basis
- Objectives, information and services looked for during the visit
- Needs and expectations
- Newsletters and emailing: Inscription, mums’ preferences and expectations
- E-commerce
- Needs and expectations
- Child’s shopping share and frequency
- Types of products purchased
- Restraints
- Preparation for online shopping
- Types of websites (cyber markets, auction sites, private sale sites …)
- Shopping websites (last 12 months )
- Satisfaction regarding what is on offer for children
