Our internet expertise

The market research agency focused on mums, mums to be, parents and ... children

Online studies: IDM’s strength.

  • An innovation driven know-how, well-recognized for more than 10 years. Our institute is among the first to incorporate the entire online study production, since its creation in 2000
  • Knowledge and use of online methodologies:

- Quant, a multiple solution range: ad hoc survey device, tracking, barometers, subscription based studies, omnibus, specific products.

          – Qual : online group meetings, log books, blogs…

Online studies: IDM's strength

Exclusive approaches >>
Syndicated approaches >>

  • To control your markets, brands, products, websites, media and non-media communications plans
  • To optimize your brand-consumer relationship

Addressing « light » issues: e-quizz©
Addressing creativity: ID Crea©
Adressing media and below the line strategy, contact points ContactOptimizer©
Addressing digital strategy (Website, Fan Page) : New Mums & Web – WebOptimizer© - FacebookOptimizer©
Addressing brand-consumer relation strategy: New Mums & Brands©

Opportunities to syndicate fieldwork and/or findings for a reduced cost study on a strategic target group

2 types of syndicated approaches:

  • Fieldwork (omnibus)
  • Fieldwork with findings fully or partially syndicated (Barometers)

Collection of multi-subject information with:

  • A “flexible” calendar: we offer this type of “on the fly” solution, following the analysis of our partners’ needs.
  • Surveying large representative samples of the following strategic target groups: pregnant women, mothers with babies (less than 3 years), mothers with young children (less than 7 years combined, or 3-6 range), mothers with older children’ (3-14 years)..

Tell us about your projects, your issues. If this type of solution is appealing to you, we will work together on syndicating your study while keeping your requirements in the picture.

Latest IDM Barometers, available by subscription

  • Babymetrie© - 2011 edition
  • Internet For Mums Barometer – 2010 edition
  • Barometer of mothers with 3-14 year old children, 2009 edition
  • Barometer of mothers with 0-36 month old children, 2008 edition
  • Barometer of mothers with 0-6 month old babies, 2008 edition
  • Barometer of pregnant women, 2008 edition

Markets and themes at the heart of  ”mothers / children” environment, children’s health, breast or bottle feeding, infant formula milk, baby food, baby hygiene and cosmetology, childcare, children’s fashion, toys, online behaviour and shopping, information sources, consumption trends, …

To find out more, browse our database (accessible database, often by subscription, published studies)

For information about a market, a theme or a particular brand, contact us