ID Crea© how to boost your innovations on the parents, a strategic target group ? Intervention the 5th of april at the ‘Printemps des études’

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Save the date ! ‘Printemps des Etudes’ Marketing Studies Trade Show

SAVE THE DATE ! New trade show for the profesionnals of studies and marketing research  ‘ Printemps des Etudes’, on April 5th and 6th, 2012, in Paris, in the Palais Brongniart.

IDM-Institut des Mamans will be present at these new professional meetings intended for the sector of the marketing, communication and opinion studies. Come to meet us on our stand to exchange and discover our new solutions of studies.

Our intervention on Thursday, April 5th at 10:30 am will become attached to the key subject of the innovation: How ‘to boost’ your innovations on the strategic target group of the parents and mums ? It will be illustrated by a real example with the experience feedback of the brand Tigex, leading on the market of the small nursery in France, with a study led in 2011.

To take RDV on our stand or attend our intervention, contact us

Next MOM© ‘My Omnibus for Mums’ – March 2012 : Syndicated fieldwork on mothers with babies (under 3 years old), in France

IDM-Institut des Mamans proposes a new syndicated fieldwork in France on the target group of mothers with babies (under 3 years old), next March 2011.
In practice, we will survey a representative sample of 300 mothers with babies 0-35 months in France.

If you have a project for your brand / product, if you need to evaluate, for instance, the size of your French market or the profile of your customers vs. your competitor’s, if you wish to test a concept, a pack, a communication on this target group … The MOM© ‘ My Omnibus for Mums ‘ will allow you to obtain quickly answers to your questions at an optimized budget.

Schedule
Questions should be finalized by March 8^th
On-line fieldwork will be launched on March 9^th
Results will be available as from April 6^th

Budget
From 550€ HT per closed question (translation not included)
Benefit from 15 % on this price with the  subscription offer ‘pack 20 questions’ over 12 months (valid on all the IDM’s MOM© offer)

Results
PowerPoint report  (+ Cross-tabulation report Excel)
Presentation of the results could be organized (in situ or phone call for debrief)

Do not delay to contact us if you are interested in, we will be happy to accompany you on your project.

Questions to ask on a different target group (mothers, parents, children) ? Needs in the other countries ?
Tell us your specific needs we will study the possibility of syndication.

Save the date – Next ‘Parents’ Debates on February 11th, 2012 ‘ The place of the fathers : do we ask to them for it too much or not enough ?’

More informations : www.debats-parents.fr

New Syndicated Fieldwork for Mums with children (of less than 6 years) – January 2012

IDM offers a syndicated fieldwork in France on the target group of the mothers of young children (of less than 7 years), next January 2012.
In practice, we will survey a representative sample of 600 mothers with children 0-6 years in France.

This is the opportunity for you to ask your own questions at a syndicated cost to evaluate, for instance, the size of your French market, the profile of your customers vs. your competitor’s, the interest of a concept, a pack …

Schedule
- Questions should be finalized by January 16^th
- On-line fieldwork will be launched on January 17^th
- Results as from February 14^th

Budget
- From 550€ HT, on the target groups 0-3 or 3-6 years (per closed question, other: on estimate)
- From 700€ HT, on the target group 0-6 years (per closed question, other: on estimate)
Benefit from 15 % on this price with the  subscription offer ‘pack 20 questions’ over 12 months (valid on all the IDM’s syndicated fieldworks)

Results
PowerPoint report  (+ Cross-tabulation report Excel)
Presentation of results (in situ or conference call)

Please contact us if you are interested in, we will be happy to accompany you on your project.
Questions to ask on a different target (mothers, parents, children), in other countries? Tell us your specific needs, we will study the possibility of syndication.

The IDM team wishes you a Merry Christmas !