February March 2012 
New studies
You wish to ask ad hoc questions on mothers of babies (under 3) in the key countries for your business ? You need for your ‘baby’ brands to evaluate the size of a market, to obtain consumers’ views of products or services, profiles vs. your competitor’s, to screen new ideas or concepts, to track the effectiveness of your advertising … Take advantage of our new “international syndicated fieldwork” to obtain answers quickly with a cost-effective budget.
Choose your areas, countries Europe : France, Germany, Spain, UK, Sweden – America : United States, Brazil – Asia : China, India – Eastern Europe : Russia – Middle East : Saudi Arabia
Others : On inquiry
Tell us what countries you want to conduct research in and we’ll provide you with timescales and quote.
Contact us if you are interested.
New
Available
Published
On going, call to subscription
- ContactOptimizer
Measure impact, efficiency and synergy of your media and below the line actions. Find out the most efficient touchpoints on young mothers for your brand. Identify the best combinations of media for your brand/ campaign. - New Mums & Web
Find where, when and how your brand can successfully reach expectant / new mums on the web (fixed and mobile Internet), wether to recrut or manage brand loyalty. - Facebook for Mums Barometer
Decode usage and attitudes of mums on the social network Facebook, focus on the Fan pages. What mums do and expect from the brands … Optimize your community and viral marketing on the mothers target. Call for subscription (launch : min. 2 subscribers per country). - WebOptimizer
Follow, assess and optimize your website in comparison with competitive websites dedicated to the target of mothers, parents, families. A study for your website adpated to your needs : ‘One shot’ audit, Pre / Post test, Tracking. - FacebookOptimizer
Follow, assess and optimize your Facebook page in comparison with competitive Fan pages dedicated to the target of mothers, parents, families. A study for your Fan page adpated to your needs : ‘One shot’ audit, Pre / Post test, Tracking. - WebObserver
Platform, on-going or on a limited duration, to follow your market, product, brand, e-reputation … on the whole Web. Listen to and analyse Internet users’ opinions and reactions (blogospheres, forums, social networks …).
You need further informations ? You have specific questions ? Contact us
Our most recent studies on targets or key themes : available and accessible (results in subscription)
- Babymetrie, reference study in France for measurement of the specific media “around the birth” ( 2011)
- Internet Barometer (2010)
- Barometer of mothers with 3-14 year old children (2009)
- Barometer of mothers with 0-36 month old children (2008)
- Barometer of mothers with 0-6 month old babies (2008)
- Barometer of pregnant womens (2008)
You look for precise data, you wish an estimate ? Contact-us
Published
- Birth : From conception to delivery, can we master, should we control everything? 2012
- Care arrangements for babies in crisis: what choices for parents? 2011
- Gender plays from the 1st year of baby! 2011
- iPhones Moms, 2011
- Father’s Day : Dads seen by their children, 2011
- Results for the debate Parents “TV, video games among toddlers : What impact on the future of our children? “, 2011
- Results for the debate Parents “Parental leave: Trap or real opportunity for the moms?“, 2011
- Results for the debate Parents “Environment : Do we become paranos for our babies?“, 2011
- Results for the debate Parents “Pregnancy, childbirth, excess of medicalization?“, 2011
- The decision to breast-feed, 2010
- The blended families, 2010
- Dermatology of the baby and the young child: Point of view and practices of the moms Cosmed Conference, 2009
- Food of the child and typology of the moms, conference extract for the “Meeting of the studies and the marketing of the child” with ActuBaby, 2009
- Profiles of consumption of the mothers of young children, conference extract for the seminary of Baby Adgency, 2008
- How do we make babies in Europe, Kind + Jugend Conference, 2008
