More than 15 years of experience in market research and marketing insights focused on one target group.
We developp innovative, tailor-made and as close as possible quant, qual, ethno … approaches for market research dedicated to mums (mums to be), dads, kids … all today’s families!
Since the launch in 2001, we have supported many brands, both in France and internationally, by anticipating consumers’ needs, following communications plans, defining and developing markets, as well as creating tomorrow’s products, offers …
IDM gathers and compares b2c and b2b points of view to enrich insights for your brands. Watch our video where parents and health professionals give their views on food and health for children