15 years of experience in market research and marketing consultancy focused on one target group.
We developp innovative, tailor-made and as close as possible quant, qual, ethno … approaches for market research dedicated to mums (mums to be), dads, kids … all today’s families!
Since the launch in 2001, we have supported many brands, in France and in Europe, by anticipating consumers’ needs, following communications plans, defining and developing markets, as well as creating tomorrow’s products …
We’ll be again at the Babycool trade show this year participating at FJP – IDM’s partner – round table, next 31/8 :
“Cool parents and connected babies : Childcare and the digital revolution” … We will certainly tell you more soon.