A story of love with… mums!
10 years of experience in market research and marketing consultancy focused on one target group.
We developp innovative quantitative and qualitative tailor-made approaches for market research dedicated to mums (mums to be), dads, kids … families!
Since the launch in 2001, we have supported many brands, in France and in Europe, by anticipating consumers’ needs, following communications plans, defining and developing markets, as well as creating tomorrow’s products …
A very full current events agenda for our ‘Back-to-School’ 2014 .. Many news for IDM and thus for your brands.
IDM and Biofortis sign a strategic partnership about sensorial and consumer’s market researches to provide qual and quant specific and innovative research solutions, approaches about product testing for specific market of our target group : Food, hygiene/care, OTC, childcare…
Exclusive figures and findings from our 1st Barometer survey on ‘Relationship between Brands and Parents’ to find out all you want to know about CRM & Families, with ou partner Marketing With Mums. Further information or order the report for a rate of €1 500. An insightfull survey for all business leaders and marketing managers in their next round of CRM strategies and operations for all parents-to-be and parents of children 0-14 yo !
Get quantitative insights and solid results with our next international quant omnibus MOM© : Mothers of babies under 6 months old in october, 0-3 yo in november.
We launch, in partnership with Krealinks, 9 Months Community : 1st qual community dedicated to the parents-to-be, proposed on subscription. Take part of the adventure to get 9 months of insights on a key target !
New datas 2014 for the childcare and baby equipment markets More informations
You need to know more about the IDM panel ? Let’s organize a ’guided tour’ for your research, marketing teams.
Share our insights during workshops and training sessions focused on your target group.
Results of the 1st ‘mum’s loved brands’ Barometer survey© 2013 … and 2014 soon
Results and findings
Touchpads family’s equipment – European focus