A story of love with… mums!
10 years of experience in market research and marketing consultancy focused on one target group.
We developp innovative quantitative and qualitative tailor-made approaches for market research dedicated to mums (mums to be), dads, kids … families!
Since the launch in 2001, we have supported many brands, in France and in Europe, by anticipating consumers’ needs, following communications plans, defining and developing markets, as well as creating tomorrow’s products …
NEW… Launch the 19 may…
Join our new qualitative online omnibus QualMOM©.
Get insights, feed back… for you, in a easy and efficient way, on the mums, kids and families target groups !
Contact us quickly to participate.
Also, don’t forget our next quantitative online omnibus MOM©, on May 15 : submit your project, topic about your brand, market, competitors … to a representative sample of 1 800 parents of kids 6-12 years, in 5 countries.
You need to know more about the IDM panel and communities – MRCO -, our new qualitative approaches, let’s organize a ’guided tour’ for your research, marketing teams.
New datas 2014 for the childcare and baby equipment markets More informations
Are you interested in food markets for kids ? Let’s exchange ideas and discover our trends tour and expert analysis based on our exclusive ethno kids approach.
Find out also our exclusive approach KITCHEN Lab© in Atelier 750g to innovate, develop and assess new food products (linked to meals or their preparing) targeting kids and families.
Share our insights during workshops and training sessions focused on your target group.
Results of our 1st ‘mum’s loved brands’ Barometer survey© 2013 … and 2014 soon for our new ‘baby brands’ and ‘kids brands’ rankings !
Results and findings
Touchpads family’s equipment – European focus