A story of love with… mums!
10 years of experience in market research and marketing consultancy focused on one target group.
We developp innovative quantitative and qualitative tailor-made approaches for market research dedicated to mums (mums to be), dads, kids … families!
Since the launch in 2001, we have supported many brands, in France and in Europe, by anticipating consumers’ needs, following communications plans, defining and developing markets, as well as creating tomorrow’s products …
Childcare and baby equipment : Trend’s review 2013 by IDM
We’re planning for you nice end-of-year news …
In December, kids will take centre-stage at IDM
Save the date the 12/12 for our kids friendly event / conference : Trends tour and expert analysis on the food markets for kids.
Ad hoc questions to ask for parents of kids, in the big 5 european countries, think about our next december wave’s omnibus MOM© !
And don’t forget our workshops and training sessions focused on your target group …
Results of our 1st ‘mum’s loved brands’ Barometer survey©
Discover our new ‘kids brands’ ranking, presented exclusively with Market Research News, news and guide about market research.
Find out our exclusive approach KITCHEN Lab© to innovate, develop and assess new food products (linked to meals or their preparing) targeting kids and families.
Recent new results and findings Touchpads family’s equipment – European focus