• The 1st community of parents-to-be followed for … 9 months !

    Launch in October 2014, in partnership with KREALINKS. Use the opportunity for your brands : Join our new market research '9 Months Community !

    http://www.institutdesmamans.com/1ere-fois-en-france-communaute-futurs-parents-va-etre-suivie-9-mois-decouvrez-9-months-community.html
  • IDM and Biofortis sign a strategic partnership about sensorial's market researches

    http://www.institutdesmamans.com/linstitut-mamans-biofortis-signent-partenariat-strategique-marche-etudes-sensorielles-consommateurs.html
  • 1st conference dedicated to family brand marketing 1st market research focused on the families' CRM

    http://marketingwithmums.com/tag/marketing-parents/
  • Our vision

    Working closely approaches … to go further by your side

    http://www.institutdesmamans.com/qui-sommes-nous/
  • Our experience

    More than 10 years of experience in market research and marketing consultancy in a 100 % ‘baby, kids and family’ universe … it helps your projects growing stronger !

  • Our insights

    Share with you our dynamic knowledge of the target group: must know (key figures), state of mind, life styles, environment, trends … it’s better to know, deepen, look ahead, anticipate and get a clearer pictures of your markets!

  • Since 2001, we keep developing and improving tried, tested methodologies new online approaches

    A qual and quant integrated, optimized research platform, a proprietary Access Panel leader in France with 80 000 mums, 150 000 kids … it gives us a competitive head start and we will continue to progress … Essential for a highly digitalised target group isn't it?

  • A dedicated team with a great passion for our job who stand by your side throughout the project

    Both qual and quant expertises for comparative and complementary views to enrich and cover the whole issue of your market research. It’s important for us to build with you a long-term partner relationship.

  • Our Mother Expert Network

    Local experts of the target group and its environment, access to more than 400 000 mums / families in Europe, America, Asia … IDM continues to grow worldwide for your needs!

    /expertises/notre-reseau-europeen/

The 1st community of parents-to-be followed for … 9 months !

Launch in October 2014, in partnership with KREALINKS. Use the opportunity for your brands : Join our new market research '9 Months Community !

About IDM

Annonce

A story of love with… mums!

10 years of experience in market research and marketing consultancy focused on one target group.

We developp innovative quantitative and qualitative tailor-made approaches for market research dedicated to mums (mums to be), dads, kids … families!

Since the launch in 2001, we have supported many brands, in France and in Europe, by anticipating consumers’ needs, following communications plans, defining and developing markets, as well as creating tomorrow’s products

IDM's diary

AgendaSeptember

A very full current events agenda for our ‘Back-to-School’  2014 .. Many news for IDM and thus for your brands.

IDM and Biofortis sign a strategic partnership about sensorial and consumer’s market researches to provide qual and quant specific and innovative research solutions, approaches about product testing for specific market of our target group : Food, hygiene/care, OTC, childcare

Coming soon the event dedicated to the ‘Marketing for families’, on October 2, organized by our partner Marketing With MumsNetworking, conferences and … exclusive figures based on the preliminary findings of our IDM-MWM market research about CRM & Families!

Get quantitative insights and solid results with our next international quant omnibus MOM© :  Parents of kids 3-12 yo in september, Mothers of babies under 6 months old in october. 

 

What's new?

Quoi de neuf ?New market research

We launch, in partnership with Krealinks, 9 Months Community : 1st qual community dedicated to the parents-to-be, proposed on subscription. Take part of the adventure to get 9 months of insights on a key target !

New datas 2014 for the childcare and baby equipment markets More informations

You need to know more about the IDM panel ? Let’s organize a  ’guided tour’  for your research, marketing teams.
Share our insights during workshops and training sessions focused on your target group.

Results of the 1st ‘mum’s loved brands’ Barometer survey© 2013 … and 2014 soon

touchpad in europe

Results and findings
Touchpads family’s equipment  – European focus