A story of love with… mums!
10 years of experience in market research and marketing consultancy focused on one target group.
We developp innovative quantitative and qualitative tailor-made approaches for market research dedicated to mums (mums to be), dads, kids … families!
Since the launch in 2001, we have supported many brands, in France and in Europe, by anticipating consumers’ needs, following communications plans, defining and developing markets, as well as creating tomorrow’s products …
Your IDM’s team wishes you a very beautiful summer !
A very full current events agenda for our ‘Back-to-School’ 2014 .. Many news for IDM and thus for your brands !
Get quantitative insights and solid results with our next international quant omnibus wave dedicated to the parents, families target. Launch 15/09. If your project or topic concerns this target, for the big 5 European countries, do not miss it !
IDM will be at the trade show Babycool on September 1st : Come to meet our teams and exchange. We contribute to the round table ‘Baby and child care products and alternative consumption between use and ownership ‘ organized by our partner FJP. We’ll be also at Kind + Jugend on 11 and 12/09.
Coming soon the 1st event dedicated to the ‘Marketing for families’, on October 2, organized by our partner Marketing With Mums. Networking, conferences and … exclusive figures based on the preliminary findings of our IDM-MWM market research about CRM & Families !
New datas 2014 for the childcare and baby equipment markets More informations
You need to know more about the IDM panel and communities – MRCO -, our new qualitative approaches ? Let’s organize a ’guided tour’ for your research, marketing teams.
Share our insights during workshops and training sessions focused on your target group.
Results of our 1st ‘mum’s loved brands’ Barometer survey© 2013 … and 2014 soon for our new ‘baby brands’ and ‘kids brands’ rankings !
Results and findings
Touchpads family’s equipment – European focus