• Introducing the exclusive study Institute of Moms - Marketing With Mums

  • Next omnibus MOM©

    on June 16 - Pregnant women target... Contact us as quickly as possible, we will be happy to help you put together your project, on the French and/or international market !

  • Our vision

    Working closely approaches … to go further by your side

  • Our experience

    More than 10 years of experience in market research and marketing consultancy in a 100 % ‘baby, kids and family’ universe … it helps your projects growing stronger !

  • Our insights

    Share with you our dynamic knowledge of the target group: must know (key figures), state of mind, life styles, environment, trends … it’s better to know, deepen, look ahead, anticipate and get a clearer pictures of your markets!

  • Since 2001, we keep developing and improving tried, tested methodologies new online approaches

    A qual and quant integrated, optimized research platform, a proprietary Access Panel leader in France with 80 000 mums, 150 000 kids … it gives us a competitive head start and we will continue to progress … Essential for a highly digitalised target group isn't it?

  • A dedicated team with a great passion for our job who stand by your side throughout the project

    Both qual and quant expertises for comparative and complementary views to enrich and cover the whole issue of your market research. It’s important for us to build with you a long-term partner relationship.

  • Our Mother Expert Network

    Local experts of the target group and its environment, access to more than 400 000 mums / families in Europe, America, Asia … IDM continues to grow worldwide for your needs!


Introducing the exclusive study Institute of Moms - Marketing With Mums

About IDM


A story of love with… mums!

10 years of experience in market research and marketing consultancy focused on one target group.

We developp innovative quantitative and qualitative tailor-made approaches for market research dedicated to mums (mums to be), dads, kids … families!

Since the launch in 2001, we have supported many brands, in France and in Europe, by anticipating consumers’ needs, following communications plans, defining and developing markets, as well as creating tomorrow’s products

IDM's diary


Your IDM’s team wishes you a very beautiful summer !
A very full current events agenda for our ‘Back-to-School’  2014 .. Many news for IDM and thus for your brands !

Get quantitative insights and solid results with our next international quant omnibus wave dedicated to the parents, families target. Launch 15/09. If your project or topic concerns this target, for the big 5 European countries, do not miss it !

IDM will be at the trade show Babycool on September 1st : Come to meet our teams and exchange. We contribute to the round table  ‘Baby and child care products and alternative consumption between use and ownership ‘ organized by our partner FJP. We’ll be also at Kind + Jugend on 11 and 12/09.

Coming soon the 1st event dedicated to the ‘Marketing for families’, on October 2, organized by our partner Marketing With Mums. Networking, conferences and … exclusive figures based on the preliminary findings of our IDM-MWM market research about CRM & Families !


What's new?

Quoi de neuf ?New market research

New datas 2014 for the childcare and baby equipment markets More informations

You need to know more about the IDM panel and communities – MRCO -, our new qualitative approaches ? Let’s organize a  ’guided tour’  for your research, marketing teams.

Share our insights during workshops and training sessions focused on your target group.

Results of our 1st ‘mum’s loved brands’ Barometer survey© 2013 … and 2014 soon for our new ‘baby brands’ and ‘kids brands’ rankings !

touchpad in europe

Results and findings
Touchpads family’s equipment  – European focus