A story of love with… mums! 10 years of experience in market research and marketing consultancy focused on one target group.
We developp innovative quantitative and qualitative tailor-made approaches for market research dedicated to mums (mums to be), dads, kids … families!
Since the launch in 2001, we have supported many brands, in France and in Europe, by anticipating consumers’ needs, following communications plans, defining and developing markets, as well as creating tomorrow’s products …
IDM’s intervention at FJP round table, Babycool trade show 2014
December – January
Discover the 50 best innovations around maternity, from pregnancy to baby’s first few years, with BabySoon© : The 1st Soonoshot launched with our partner Soon Soon Soon. Available today for pre-order !
It’s still time to take part in the 9 Months Community© adventure and get 9 months of insights on a key target. The 1st qual community dedicated to the parents-to-be is proposed on subscription, in partnership with Krealinks.
Exclusive figures and findings from our 1st Barometer survey on ‘Relationship between Brands and Parents’ to find out all you want to know about CRM & Families, with ou partner Marketing With Mums : An insightfull survey for all business leaders and marketing managers in their next round of CRM strategies and operations for all parents-to-be and parents of children 0-14 yo. Order the report for a rate of €1 000.
Get quantitative insights, solid results with our next international omnibus MOM© about kids 3-12 yo in January : 15/01 wave’s launch.
IDM and Biofortis sign a strategic partnership about sensorial and consumer’s market researches to provide qual and quant specific and innovative research solutions, approaches about product testing for specific market of our target group : Food, hygiene/care, OTC, childcare…
New datas 2014 for the childcare and baby equipment markets More informations
You need to know more about the IDM panel ? Let’s organize a ’guided tour’ for your research, marketing teams.
Share our insights during workshops and training sessions focused on your target group.
Results of the 1st ‘mum’s loved brands’ Barometer survey© 2014 …
Results and findings
Touchpads family’s equipment – European focus