About IDM
We offer innovative quantitative and qualitative tailor-made approaches for mums and pregnant women.
Since the launch in 2001, we have supported Marketing Managers and their Teams, in France and in Europe, by anticipating consumers’ needs, following their communications plans, defining and developing their markets, as well as creating tomorrow’s products…
IDM's diary
January 2012
Happy New Year from IDMs team !
- Next MOM ‘My Omnibus for Mums’ (syndicated on line fieldwork ) in France
January : Mothers with children under 6 years old.
March : Mothers with children under 3 years old.
New international MOM for mothers with babies – Areas : Europe, Eastern countries, Nordic Countries, South America, US, Asia, Middle East.
- Meet our media research expert on the target, discuss your specific key issue for your baby brands : Effectiveness of your contact points, specific media for young mothers and discover our new media research approach ContactOptimizer
- Launch of our new market research FacebookOptimizer to maximize the impact of your Fan Page. Facebook and social networks among young mothers : IDM’s Conference during the next Baby Adgency training seminar.
