Institut des Mamans The European Marketing research agency specialized in mothers

                                     The barometer of pregnant women

The annual reference study for the target of pregnant women


 

Three sets of data since 2005: results available, accessible to subscribers

 

2008 Edition (most recent results) : 

    • 1st ante natal phase completed (fieldwork February-March 2008)
    • 2nd post natal phase 6 months later, at birth (fieldwork end of August-September 2008)

 

Results available, accessible to subscribers

 

If you would like to know more about the barometer of pregnant women offered by L’Institut des Mamans or if you think that this type of study might be suitable for your needs, contact us today. 

 

Principle

 

From intention to buy to the purchase

 

 

  • Complete decoding of the behaviour and purchases of the target
  • Key data on the market / the area in which you are interested
  • The profile and specific characteristics of your target / clientele, the competition
  • Operational recommendations

 

 

2nd stage (post-natal): The New Born Barometer

End of August-Beginning of September 2008

 

For each new edition : Call for subscription open for the introduction of new markets / themes, new questions, with or without exclusive results.

 

Data collected

 

       Data collected include :

 

    • The state of mind of mothers-to-be
    • Consumption and purchasing behaviour of mothers-to-be: Products purchased according to the stage of pregnancy, the impact of pregnancy on consumption, changes in consumption habits, etc.
    • The baby bottle market
    • The baby monitor market
    • Maternity clothing and lingerie
    • “Mother-to-be” beauty and skincare products
    • The behaviour of future mothers on the Internet: frequency of use, on-line purchases, etc.
    • …

Methodology :

 

Barometric study


Representative cross-section of 1,000 pregnant women -2nd and 3rd trimesters of pregnancy
 

Representative of the country’s population of pregnant women
 

Self-administered questionnaire

 

On-line data collection in 2 phases : ante and post natal

  • Phase 1: February-March 2008
  • Phase 2: September 2008

 

See the others study types :

 

The e-quizz


The omnibus


The barometer of mothers of children aged 0-36 months


The barometer of mothers of children aged 3-14 years

 

Réalisé par Agence Web Conseil

L’Institut des Mamans – 2 rue Balny d’Avricourt 75017 Paris – Tel +33 (0)1 40 53 09 10

Publicité