Institut des Mamans The European Marketing research agency specialized in mothers

                           The barometer of mothers of children aged 3-14

Most recent results : 2008, available to subscribers

 

 

Next edition 2009 (fieldwork November 2008): Call for subscription open for the introduction of new markets / themes, new questions, with or without exclusive results.

 - For each new edition : Special pre-launch offer -

Data collected


  • Specific markets as children’s textile market, ...
  • Consumption and purchasing behaviour among mothers : trends of consumption, purchases made for the child, privilleged circuits of purchase, brands bought mostly, ...
  • Behavior on Internet of the mothers and their on-line purchases...

  • ...

 

 

Typical report for one market :

 

    • Spontaneous (top of mind) and assisted notoriety of brands / trade names
    • Brands used / purchased, used / purchased regularly, used / purchased most often > Level of change, of loyalty, of preference  
    • Criteria of choice (for the first purchase), for discovery of brands
    • Influential / trend-setting criteria (for the brand used most often)
    • Criteria for the development of brand loyalty 
    • Purchase channels
    • Mail order purchases, on-line purchases, etc.

 

Methodology :

 

Barometer – fieldwork in November

 

Representative cross-section of 1,000 mothers of children aged 3-14

 

Representative of the country’s population of mothers of young children

 

Self-administered questionnaire

 

On-line data collection

 

See the others study types :

 

The e-quizz


The omnibus


The barometer of mothers of children aged 0-36 months

 

The barometer of pregnant women

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Réalisé par Agence Web Conseil

L’Institut des Mamans – 2 rue Balny d’Avricourt 75017 Paris – Tel +33 (0)1 40 53 09 10

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