International omnibus MOM© – 1 500 european mothers surveyed in December 2012 Ask your questions in our December, 2012 MOM© – 1 500 european mothers surveyed

You need fast answers to key questions without having a lot of budget?

Ask your questions in our European MOM © (My Omnibus for Mums), an omnibus of 1 500 mothers of babies and you will obtain fast answers to questions as varied as:

  • Brand awareness, penetration, image  (globally and / or per channel)  
  • Market potential, Market trends
  • New product, range, service potential
  • Concept testing, pack testing
  • Price testing
  • Impact of communication
  • Behaviours & consumption habits
  • Target profiling


Which countries? Which samples?

A representative sample of 300 mothers of 0 to 35 months old children in the following countries (selection of countries possible):

  • GERMANY
  • UK
  • FRANCE
  • ITALY
  • SPAIN

The survey will be administered online. A high quality of data is ensured, respondents being selected from high-quality preferred partners (European Mother Network) and IDM’s leading proprietary Access Panel in France.

What schedule?
Final go on questionnaire November 30th
Fieldwork starts on December 5th
Top Lines available as of January 9th

Our price options
Pack ‘3 countries’:
from 350€ HT per question / per country, if same question in the 3 countries, 450€ HT if different.
Pack ‘5 countries’: from 300€ HT per question / per country, if same question in the 5 countries, 350€ HT if different.
(Discounts available for annual subscription)

Our deliverables
PowerPoint report (including main findings and actionable recommendation
Cross-tabulation report (Excel)
Presentation of the results (in situ or phone call)

You have questions related to a different target group (mothers, parents, children)? Needs in other countries? Tell us your specific needs and we will look for the opportunity to syndicate fieldwork.

 You need fast answers to key questions without having a lot of budget?

Ask your questions in our European MOM © (My Omnibus for Mums), an omnibus of 1 500 mothers of babies and you will obtain fast answers to questions as varied as:

  • Brand awareness, penetration, image  (globally and / or per channel)  
  • Market potential, Market trends
  • New product, range, service potential
  • Concept testing, pack testing
  • Price testing
  • Impact of communication
  • Behaviours & consumption habits
  • Target profiling


Which countries? Which samples?

A representative sample of 300 mothers of 0 to 35 months old children in the following countries (selection of countries possible):

  • GERMANY
  • UK
  • FRANCE
  • ITALY
  • SPAIN

The survey will be administered online. A high quality of data is ensured, respondents being selected from high-quality preferred partners (European Mother Network) and IDM’s leading proprietary Access Panel in France.

What schedule?
Final go on questionnaire November 30th
Fieldwork starts on December 5th
Top Lines available as of January 9th

Our price options
Pack ‘3 countries’:
from 350€ HT per question / per country, if same question in the 3 countries, 450€ HT if different.
Pack ‘5 countries’: from 300€ HT per question / per country, if same question in the 5 countries, 350€ HT if different.
(Discounts available for annual subscription)

Our deliverables
PowerPoint report (including main findings and actionable recommendation
Cross-tabulation report (Excel)
Presentation of the results (in situ or phone call)

You have questions related to a different target group (mothers, parents, children)? Needs in other countries? Tell us your specific needs and we will look for the opportunity to syndicate fieldwork.