Our philosophy

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A marketing research institute dedicated to mums (and to dads as well, of course, and also to parents, to children, to the family!).

15 years ago, IDM launched into the adventure, convinced of 2 things…

Mums are a specific target

(and we cannot address all mums in the same way).

Targeting mums is a matter for experts

In this unique and constantly evolving world, OUR institute has the resources and tools to :

  • Comprehend the state of mind, expectations and condition of mums,
  • Foresee and grasp her needs,
  • Follow her consumption and purchasing behaviour,
  • Measure her media frequency,
  • Decipher and evaluate her internet patterns,

… to better assist YOUR projects and help YOUR brands design products and messages suitable for Mums.