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We offer innovative quantitative and qualitative tailor-made approaches for mums and pregnant women.

Since the launch in 2001, we have supported Marketing Managers and their Teams, in France and in Europe, by anticipating consumers’ needs, following their communications plans, defining and developing their markets, as well as creating tomorrow’s products…..

Why the Institut des Mamans?

  • Because of its special access to the target with its proprietary panel . The most important Access panel in France: more than 100 000 parents and pregnant women.
  • Because of its internet experience (studies, tools and online issues) 15 years of experience, designing and developing optimised methodologies for the target group.
  • Because of its deep knowledge of your markets, products, services and communications targeting pregnant women, the mother, the baby, the child, the teenager

A multisectorial expertise gained by collaborating with leading brand names:

Danone, Laboratoires GSK, Nestlé, Philips Avent, Procter & Gamble, …