Newsletter
available Studies
L’Institut des Mamans has a significant catalogue of studies available that can usually be accessed by subscription (multi-client studies).
At the outset, members are offered :
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Launch offers: exclusive question(s) offered, fee reduction.
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The introduction to your market / your needs, the customising of your questionnaire, the addition of new sections and/or questions, exclusive or otherwise, the extension to new countries.
Recently launched :
The barometer of mothers of children aged 0-6 months 2008
The barometer of pregnant women 2008
The barometer of mothers of children aged 0-36 months 2008
The barometer of mothers of children aged 3-14 years 2008
Upcoming :
The barometer of mothers of children aged 3-14 years 2009
Call for subscription :
The new territories of motherhood and fatherhood
Other studies available
The barometer of media and materials for “future and young parents”: Babymétrie 2007
How do we make babies in Europe? Salon Semo 2007
Mothers play the e-commerce game - Salon Univers d’enfants 2007
What’s new among mothers? Salon Semo 2006
Growing up well: What do mothers expect? What role do brands play? 2006
Mothers / children: Who decides? Salon Univers d’enfants 2006
Health, nutrition and hygiene of 0-6 year-olds: Points of view and practices among mothers 2005 ...
Information available on the following subjects
Based on the results of our catalogue of subscription surveys, L’Institut des Mamans has built up extensive, complete knowledge of the target and the key markets concerning future mothers, babies and children, in particular :
The state of mind and the way of life of mothers
The state of mind and the way of life of future mothers
The consumption and purchasing behaviour of mothers
The consumption and purchasing behaviour of pregnant women
The purchasing channels of mothers
The layette, textiles for babies
Textiles for children
Baby and child hygiene and care
Direct marketing aimed at mothers
The performance of the media and materials aimed at “young parents and future mothers”
The behaviour of mothers in relation to the Internet
On-line purchasing by mothers
The behaviour of infants in relation to TV
The heroes infants love... and those their mothers love
Licences
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Réalisé par Agence Web Conseil
L’Institut des Mamans – 2 rue Balny d’Avricourt 75017 Paris – Tel +33 (0)1 40 53 09 10